CASE STUDIES - RADIO
Below is a brief summary of revenue raising activities achieved through partnership with Phil Gray Consulting.
We are very confident we are in a strong position to help generate similar if not better returns for your investment into the growth of your radio station.
This can initially be done by conducting individual projects such as Sponsorship Sales Push's or On-Air Appeals, or these types of projects can be part of our monthly ongoing consultation program called our Accelerate Program. Please ask for further information.
Case Study 1 (City population 550,000)
With partnership with PGC, relating to their Nov 2011 on-air fundraising appeal, we raised 67% more than their previous best ever result.
With partnership from PGC we coordinated and presented a series of sponsorship Sales Push presentations over three days (Aug 2011) and raised $150,000 that represented more than half of the year's total sponsorship revenue.
Six months later (Feb 2012) we coordinated and presented a series of five presentations on the one day and raised $140,000 sponsorship revenue.
Then three months later we presented a series of sponsorship Sales Push presentations over three days (May 2012) and raised $221,000 that represented more than half of the year's total sponsorship revenue.
In 18 months we helped this station more than double their total revenue.
Case Study 2 (City population 175,000)
With partnership with PGC relating to their June 2011 on-air fundraising appeal, we raised 132% more than their previous best ever result.
PGC also coordinated and presented a series of sponsorship sales push presentations over three days in June 2011 and raised approximately $110,000 sponsorship revenue.
Nine months later we conducted a 2nd sales push over three days in this same market, and we signed up $187,000 in sponsorship revenue.
PGC also conducted this stations June 2012 appeal that raised just over $101,000
In less than 12 months we helped this station generate a total of $486,000.
Case Study 3 (City population 120,000)
PGC developed and presented a series of sponsorship sales push presentations and on air appeals and has helped raise the performance and profile of the station. In 18 months we have almost tripled total revenue.
Case Study 4 (City population 280,000)
With partnership with PGC relating to their June 2011 on-air fundraising appeal, we raised 473% more than their previous appeals result.
PGC also conducted this stations June 2012 appeal that raised just over $109,000
Case Study 5 (City Population 300,000)
PGC developed and presented a series of sponsorship sales push presentations over three days in 2011 and raised 42% more cash than their total annual sponsorship ever achieved.
Case Study 6 (City Population 3.8mil)
Under our guidance, total revenue (fundraising and sponsorship sales) grew a massive 108% over three years (2006-2009), $1.3mil to $2.7mil
Case Study 7 (City Population 1.3mil)
With partnership with PGC relating to their on-air fundraising appeal, we raised 83% more than their previous years result.